WINDMILL BLOG : 03/03/15
Friday 27th Feb was an exciting day for part of the Windmill team as we held our first offsite strategy and sales session at MCFC's Etihad Stadium.
Present were Andy & Ian Southern, Claire Cowley (Customer Care), Rob Lawton (Sales), Steve Mobbs (Operations), Ian Bresolin (Digital/Artwork), Will Yoxall (Labels) & Vinny Kay (Tape). We discussed how to best promote the Windmill brand values and how to create a workable growth strategy for 2015.
Clearly the economy is picking up this year and we expect plenty of organic growth as the packaging market expands to meet demand. We feel we are well placed to keep customers happy following a year of heavy investment and streamlining our production processes during 2014.
Other developments on the digital side include Windmill being one of the first HP sites to be offered the new silver ink and relief printing. We hope these new products will be brought to market in the coming months. More on these developments when they are formally launched.
Artroom Software Upgrade
In the latest move to ensure we remain at the cutting edge of design and production efficiency we have recently upgraded our artroom function and have invested in Adobe Creative Cloud. It gives large organisations access to Adobe’s creative desktop apps and services, workgroup collaboration, and license management tools — and it works with other Abobe enterprise offerings.
Digital Labelling Revolution!
When you sell a product that has to be distinguished from the next one on the shelf, your packaging is of utmost importance. While it doesn't necessarily have to be flashy and eye-catching, it still has to do plenty of other stuff. For example, it has to convey brand at some point, otherwise your brand gets no recognition and swiftly dies a death. It also has to convey some kind of tone for the product, whether this is youthful or serious, playful or conservative, it all has to come together in the packaging. And right at the very heart of that packaging is the humble label. The manufacturer's best friend, and the retailer's only hope of having any variety in the display.
Goldman Sachs bank boss sticks with Stockport
A small business in Stockport producing adhesive tapes and labels wouldn't normally be on the radar of Lloyd Blankfein, the chief executive of Goldman Sachs.
Among those Mr Blankfein is hoping to meet is Andy Southern, the second-generation business owner of Windmill Tapes and Labels, and one of the first participants in the small business programme run by the US bank.
Work finally began on our new label production facility on Mackenzie Industrial Park last Monday after a 3 month delay (steel shortages apparently!) The new factory will open in September and will house all our label production machinery from both the existing Stockport and Congleton sights.
The factory will be split into 3 parts, digital, flexo & conversion in the middle and will be streamlined to ensure efficient workflow. New offices to house production, sales and admin are also planned and the main Windmill office will move to the new building. The plan for the whole business is that we will have two separate cost centres for tapes & labels with tape production continuing at the Unit 6 factory.